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News Archiv
18.07.2013 11:57 Alter: 4 yrs
Kategorie: Startseite

CAST-team ROLF: A frame of mind

18.07.2013 - Put aside the prejudice you may have about Austrian basements – here is the story of Roland Wolf (33), who started his innovative eyewear brand ROLF Spectacles out of his father’s cellar. The family business is based in the middle of the mountains in Tyrol and specialises in handmade production of wooden, bamboo and woodstone optical frames. Workmanship and locality are at the fore for the Austrian startup - even if this means having to work hard against the cheaper competition and the conservative mindset of some of their compatriots.

Photo credit: ROLF Spectacles

In the beginning, there was a basement, a young Austrian man and a converted milking machine. This basement was located in the house of the Wolf family in a tiny mountain village in the middle of the Alps in Tyrol. The year was 2007 and Roland Wolf, our protagonist, had just decided to end his career at a hip eyewear brand in Berlin to create something new and different. Up until then, the ingredients used for frame building had been confined mainly to acetate, metal and man-made materials. A true nature-boy, who had grown up in the mountains, Roland wanted to create frames entirely built out of the organic matter - without screws or other metal parts. For this purpose, he constructed his own sanding and pressing machines.

What followed was a two-year process of fiddling around with wood to create comfortable and stylish frames. The design part was taken over by Roland’s girlfriend Marija Iljazovic. Her brother Martin joined Roland as co-CEO and Roland’s brother Christian took charge of marketing. The result of the research and development was the first ROLF collection with an innovative glass fixing system – the frames are made from layered wood veneer, are sealed and have a wooden hinge that allows them to completely avoid the use of metal and plastic.

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